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The Marketing Secrets Show


Jul 10, 2019

Two quick comments that Lindsey Stirling made at Funnel Hacking Live that could change your life.

On today’s episode Russell shares comments made by Lindsey Stirling at Funnel Hacking Live 2019, and how they relate to his own journey in marketing. Here are some of the awesome things to listen for in this episode:

  • Hear Russell’s perspective to comments Lindsey made at Funnel Hacking Live between songs.
  • Find out how Lindsey got started on YouTube, and how it seems similar to things other marketers have probably done.
  • And see why Lindsey and Russell both think that finding success can change who you are, and how they have been able to stay grounded.

So listen here to find out how Lindsey Stirling has found success, and why her journey seems so familiar.

---Transcript---

Hey everybody this is Russell Brunson. Welcome back to the Marketing Secrets podcast. I am really, really excited for this episode and the next episode. I’m excited about all of them, otherwise I wouldn’t publish them, but these are two I’m really excited about because this is based on something amazing that happened at Funnel Hacking Live. For those who were there, you experienced it. And my guess is even if you were there, you may have missed these two comments made by Lindsey Stirling that had such a big profound impact on me. So I wanted to actually share them with everybody today and hopefully it will give you guys the same impact as well.

Alright everybody, so this year at Funnel Hacking Live. I guess it was last year now, still this year, but the most recent Funnel Hacking Live, I wanted to end the event with something amazing. In the past two years prior we had Tony Robbins come, which is always amazing, but I wanted to do something different and fun and unique. We went back and forth and finally we decided to do a concert. And we thought, who should we get to do a concert?

And after a lot of brainstorming, going back and forth we decided to invite Lindsey Stirling. And if you don’t know who Lindsey Stirling is, go to YouTube and look her up. You’ll see she was on America’s Got Talent a few years ago, she’s a dancing violinist. She got kicked off after of seasons, and then a little while later she came out and blew up and became this huge thing and is amazing. Her videos on YouTube, her music is amazing.

So we thought it would be so much fun to have her come and play violin and dance and do her whole thing at Funnel Hacking Live, and I was excited for her because it’s unique, a lot of people hadn’t heard of it, and those who had seen her perform knew how much fun it was. And she doesn’t perform a lot, in fact, she hadn’t performed in over a year when she came to Funnel Hacking Live.

But they came and performed and the performance was insane. I can’t even tell you how cool. It was so much cooler than I had hoped for. I think everyone had an amazing experience. But after she performed I had a chance to do a live Q&A with her, and that will actually be the next episode. I’m going to share the live Q&A with you because it was very powerful as well. But during her performance, twice she took a break from dancing and playing the violin and she came and spoke into the microphone and she dropped some gold nuggets that were so powerful.

And my one fear is that, because it’s an event and there’s so much stuff that happened over the four days and this is the last thing, and you’re listening and sucked into the entertainment, that I didn’t want people to miss these two comments, because I thought both of them were so, so, so powerful. So I went back to the videos and found those clips of her and I’m going to play both of those clips so you can hear them, and I’m going to set up each one. So I’ll set up the first one right now.

So this was after she had come and sang, not sang, played the first song, and she came and introduced herself to the funnel hacking community, which is kind of fun. But she told her story about, you know we always talk about how in Clickfunnels you’re one funnel away, and she told her story about how she was, a very similar thing happened to her where she found out about YouTube, and I don’t want to spoil the surprise, but she tried, she published, she published, and she published and tried and tried and tried, until boom, one of them hit.

And she’s going to tell you guys that story right now, but as you’re listening to this just think back, because I guarantee wherever you are in your business right now, if you’re in the beginning phase or if you’re in the middle, wherever you’re at, we’re always hitting these plateaus, we’re always hitting these things. And this, as I’m listening to it again tonight, gave me, re-inspired me about yes, I gotta keep publishing, keep putting it out, keep moving it forward, so hopefully it will do the same for you.

So I’m going to queue up this first clip and then we come back and I’ll explain the second one right after.

Lindsey: Wow, you guys, thank you. Thank you so much. What an amazing, enthusiastic group. It is an honor literally to perform in front of people who give me energy back. So thank you so much. That’s how I see a performance, it’s an exchange. We will work our butts off up here, and we appreciate it when you give us something to feed off of and to thrive with.

So what’s up my funnel hackers, my Clickfunnelers, funnelers, what’s the proper term? Oh I got it the first time. What’s up funnel hackers? How are you? You know, they brought me not only because I’m a violinist, and a dancer, but also they really brought me here because I can speak your language. I can use words like algorithm, data, analytics, yeah? Okay. Beta testing, I don’t know.

But you know, being at this event and the energy, the extreme amount of positive energy and the pure excitement that I can just feel in this room with what you’ve experienced this week, it gets me super amped, because I remember when I first found my first bit of success. You know I was playing open mic nights and I was doing all the thankless gigs just trying to get anyone to listen to my music, for years. And then I remember sitting one day, I heard about this class that was being taught after hours of school at BYU, and it was a onetime little seminar on the platform of YouTube.

And I remember thinking, well, this sounds interesting. I don’t really get what it’s all about, but for some reason I went. And the same enthusiasm that I feel from you guys, is what I experienced as I sat in this little seminar, this three hour long, I guess tutorial of how to use YouTube as a marketing platform. And my mind was blown. I remember leaving that room knowing that this was the way. And I’d been getting pretty discouraged. I’d been doing so much and nothing was happening. And I was kind of at my most like, well, I just don’t know how much longer I can continue this, type of a phase.

And that is when I went to this YouTube class and it clicked and I just knew that this was how I was going to make it. I knew it was going to work too. And I can sense that same excitement and enthusiasm from you guys. And when you get that you can work forever. You can work endlessly because you’ve got that fire under you. And you know I started my YouTube channel literally the next day, started putting up videos.

And it was about ten months later, after putting up quite a few videos, that finally the video hit that changed my life and within 24 hours that video had a million views, and I remember for me at the time, I had like 100,000 subscribers, which I was very excited about, very proud of those. But you know at this point, I got several, maybe like 50,000 views a day on a good video. And to get a million in a day I remember thinking that my computer or the internet was broken. Something had to be wrong. But then I realized, I think my life just changed.

And the thing that’s really cool about this story to me, looking back on it in hindsight, is that you never know when your moment is going to be. I think for almost every artist or entrepreneur you know, you work, you work, you work and then all the sudden you’re an overnight success to the rest of the world, but you never know if that breakthrough moment is literally tomorrow or if it’s in a month, if it’s in a year. So that’s what kept me going, it kept me excited, was the fact that it could have been just around the corner any day, and then finally this next song, Crystallized, is the song that changed my life.

Russell: Alright, wasn’t that awesome. So good. Now I’m going to set up the second one, because this one I think is even more powerful. It’s interesting, as I’ve been doing this business now for 15+ years, I’ve seen a lot of people in different situations, people who are onstage are one way, and people offstage are different.

I’ve seen people who came in as really good people, and the industry made them a lot of money, made them a lot of fame, and a lot of people lost their way. And it’s very, very sad to me. In fact, one of the things that I would say my biggest fear is that my journey in this whole thing is that I’m going to lose myself, or lose my way. And I’m very conscious of that, and very careful of that, along the journey. And it’s been sad as I’ve seen so many people that I love and care that have lost their way as success has come to them.

Anyway, it was interesting because Lindsey during her second break during her performance talked about this with herself and the commitment and the covenants she made with God to, that if he was going to bless her with success, she would be willing to go wherever he wanted her to go, that she wouldn’t change and she would remain the same. And it was such a, for me, such a powerful moment that I think a lot people probably missed, but it was one of the most powerful ones of Funnel Hacking Live for me.

So I want you to hear in her own words the next clip, where she tells about that commitment that she made. And hopefully as you guys are listening to this, once again, no matter where you are on your business right now, especially if you’re at the beginning stage, I challenge you to make that same commitment to God or whoever you believe in, to remain the same. To not shift as a person, not become a bad person, or shift because of fame or money or success. Because you know, when all is said and done, none of that stuff really matters. It only really matters how we treat people along the way.

So with that said, I’m going to let you guys listen to the last clip from Lindsey, and then on the next podcast episode, I’m going to bring you guys in behind the scenes of the live Q&A I did at Funnel Hacking Live.

Lindsey: Thank you so much, you guys. You know I wrote that song from the place of the independent woman inside myself. I don’t need a man to hold my hand, but I want one to hold my heart. It was kind of my, “I don’t need a man, but I need a man” song. And you know, sorry, I am a little out of shape, if you can’t tell by my heavy breathing.

But you know, in this pursuit, when I look back at where I came from and where I am now, in this pursuit of following my dreams, you know it’s such an interesting process to make sure that, the things that were important to you when you started are the things that are important to you when you get to wherever it is you’re going.

And you know, I’m a very, very spiritual person. I’m also very, very religious. And when I first started to see that my career was becoming an actual career and things were happening and opportunities were coming, and I realized “Oh my gosh, I think this is working.” In a way, it terrified me, because I thought to myself, I don’t want to change. I don’t want to lose myself in the process of all this.

So I remember I made a promise right then and there to God, and I promised God that I would do everything I could to stay on the foundation that had brought me to this point. And be true to the values I had lived by up to that point and my beliefs. Because that had been a foundational element of my life and I figured if I kept that, there’s only so far off I could go if my foundation is the same.

So I made this promise to God that if I’m going to do everything I can to keep my end of this bargain and to stay true to who I am, and in return take me wherever you want me to go, wherever is meant to be. And you know, some people, especially when I first was getting a lot of traction and a lot of success, people thought I was so smart, and I had just beat the system, I’d found this backdoor way into the music industry, and this girl is really, really smart, is what everybody was saying.

But the fact of the matter is I was so led and guided and I feel like I owe so much of my success to that promise I made in my college apartment in Provo, Utah. And you know, this next song is called Mirage, and I think the concept of a mirage is so interesting because it’s this thing in the distance that looks appealing whether its, you’re lost in the desert, that’s the easiest way to think of a mirage. If you’re lost in the desert and you’re so thirsty, so, so thirsty, you’re dying of thirst, and in the distance you see a little pool of water. And you can chase that pool of water with everything you’ve got, trusting that mirage, you’ll get there and there will be nothing to sustain you.

And that’s how I think of goals and dreams. They’re wonderful to chase, but if that’s all you’re after is the end goal, you lose sight of your foundation, you will get there and you’ll realize there’s nothing to sustain you.