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The Marketing Secrets Show

Sep 13, 2018

A really cool principle that I'm revisiting as I'm going into a consulting swap day.

On this episode Russell talks about why he can't relate to people with information overload. Here are some of the amazing things you will hear in today's episode:

  • How Brandon Poulin helped Russell see what he's been doing all along, by saying something profound.
  • How Russell is able to separate context and content to only use things that apply at that moment, and shelve everything else.
  • And why it's important to know what context you need in your content in order to avoid information overload.

So listen here to find out what strategy Russell uses to be able to retain all information, but only use the stuff within the correct context of what he's doing.

Transcript -