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The Marketing Secrets Show

Nov 17, 2023

I'm excited to share this presentation I created for a youth entrepreneur event called Unlock the Secrets. I wanted to start by teaching these kids how their brains actually work, but had to do it in an engaging, fun way. So I bought a bunch of big stuffed animals - an elephant, two monkeys, and a lizard. While not perfect, these props allowed me to create a metaphor for understanding the conscious mind, subconscious mind, fears, and how they interact.

This is the first and only time I've taught this concept so far. It was powerful for me in understanding how my own mind works, and I think it can help you too. While you're missing the visual of me holding the animals, use your imagination as I walk through this mental model. It provides a framework for things like why we fear, how to reprogram our subconscious, and more.

My goal was to help young entrepreneurs grasp how their brains work so they could be more successful. But these principles apply to anyone trying to achieve more in life. Someday I hope to expand this into a full book. For now, I'm proud to deliver this exclusive training on the metaphor of The Elephant, Two Monkeys and a Lizard.

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