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The Marketing Secrets Show


May 18, 2020

Of all the ways I’ve taught things in the past, I think this way might be the best.

On today’s episode Russell talks about how Mr. Miyagi from Karate Kid gave him an epiphany about the way he teaches. Here are some of the things you will learn in this episode:

  • Find out why Mr. Miyagi secretly teaching Daniel-san karate, gave Russell an epiphany.
  • And find out where Russell plans on testing out his theory on this new teaching method and if it will be possible for you to get in on it too.

So listen here to find out how Russell and Mr. Miyagi are now going to be on the same level with their teaching styles.

---Transcript---

What’s up everybody? This is Russell Brunson and today I need to talk to you about Mr. Miyagi.

Alright this is the deal, years ago, years ago I had a chance to first time ever watch Karate Kid with Mr. Miyagi. I’m sure you guys all remember the moment you watched that movie. If you haven’t yet, pause this right now and go to somewhere that you can go and watch the original Karate Kid. I’m going to go watch it with my kids tonight because I just learned a life lesson that’s going to change everything for me and my company, because I watched that when I was like 10 years old.

And I remember watching it as a kid and actually being freaked out because there’s some violence right. I remember on the beach when he got punched in the gut, and I remember there was a soccer ball, I don’t remember the….but I remember being traumatized where I was like, “Ah.” So that may not be good for my kids to watch, but the other part was really good. If you remember this thing, finally Daniel-san is like, “I have to go and learn karate.” He’s like, “I learned karate at the Y, but I got beat up by these Cobra con guys, and I gotta learn how to be legit.”

So…I need to watch the movie, this is my memory from like 20 years ago. I remember he goes to a Halloween party, he’s dressed up like a shower. He goes and messes with a dude, the dude chases him out, and the guys like all skeleton’d up and he catches him at the fence and just beats the trash out of him, beats him almost to death. And then Mr. Miyagi slow comes out from the shadows, right, and thrashes all those dudes, just destroys them. And Daniel-san is looking up and sees it’s Mr. Miyagi. So he’s like, “I gotta learn karate from Mr. Miyagi.” ish…I probably messed up some of the details but that’s what my brain remembers.

So finally goes like, “Mr. Miyagi I’ve gotta learn how to do this stuff.” So Mr. Miyagi is like, “Alright, come in and let me show you. If you really want to learn let me show you.” So he walks him out to the car lot and he’s like, “Okay, here’s all these cars. Wax on, wax off. Wax on, wax off.” He gives him the pad of paper and he’s like, “Wax on, wax off.” And Daniel-san is kind of annoyed but he’s like, “Alright, I’m going to do what my trainer says.” So he does this wax on, wax off. He ends up waxing like, I don’t know, a dozen cars or something.

And he comes out, “Okay Mr. Miyagi, that was the payment, I’m ready to learn karate.” And he’s like, “No, no, no, you’re not ready yet. Come here. Let’s paint the fence.” So he starts painting the fence, and he’s like, “No, you’re doing it wrong. Up this way, down this way, up this way, down this way.” So he shifts that around. So he goes and paints these fences, and he’s doing three or four projects for Mr. Miyagi like that, and finally gets annoyed and he comes back and starts yelling at Mr. Miyagi like, “No, I came here to learn karate, do you not understand.”

And Mr. Miyagi, if my memory serves me right, throws a punch at him. And instinctively Daniel-san’s like, wapoosh, wacks the fence and blocks it. And he’s like, ‘Huh.’ He throws another punch, wapoosh, waxes the car the other way and blocks it. And he does something else and he paints the fence and blocks it. And all the sudden he’s doing these things and he blocks all the punches and all the sudden he’s like, “Ah, I have been learning karate this whole time.”

So I tell you this because I think this week I had an epiphany about how I teach. I have tried over the last decade and a half to learn how to be a good teacher. I think there’s pros and cons with my teaching style. I think I talk too fast, which is hard for some people. I get it, I apologize in advance. I have tried, and I’m a lot slower than I used to be, it’s just, I don’t know. I get excited and I go fast. So there’s that.

I’ve tried to simplify things, I’ve tried to simplify things down to doodles and stories and I’ve really put a lot of effort into that, which I think is why my books have sold well, and why people have learned from it, because I’ve simplified the process so much. And sometimes, they must listen to me on half speed to be able to catch up on all the words.

But I think the biggest realization I’ve had was this week. We were working on, if you remember last year we did the Unlock the Secrets event for families and kids and it was such a great experience. We were going to do it again this year, but then Covid-19, thank you very much Mr. Corona, we’re not able to do that. So we’re doing an online version so I was like, “I want to re kind of spruce up this curriculum to do it.”

And as I started doing it I realized that the way I taught it last time, and the way I taught most things, not that it’s bad, there’s a time and a place for it, but everything is taught very much based on principles. Where like, “Here’s the principle. Dream 100, here’s how it works, let’s go do it.” I tell the story, and all this stuff, it’s good. And then, “here’s how to make an offer.” We tell stories, we exercise, we do it, and it’s good.

But the problem is like each of those things are happening independently. It’s like wrestling, if I got to wrestling and I’m like, “Okay, we’re going to practice a drop step.” So I do drop step, we do 10, 20, 30, 100, 500 of them right, and say, “Okay, I did that.” Now it’s like, “How does that make me a better wrestler, I don’t understand.” And we’re like, “The drop step is the first part of your shot, to be able to shoot and take them down.” You’re like, ‘Okay, well now I know how to do the drop step. But how do I actually shoot now?”

We’re like, “Okay, now you do the drop step, but now you gotta put your head here and your hand here, and then follow through and this is how you do the thing.” So now it’s like, there’s the drop step, there’s the follow through, there’s the three or four things that make the shot actually happen. So I could learn each individually but not until I learn all three and then put them together can I actually do the shot right.

So it’s actually better to teach kids, show them the full shot and have them train that until they get that in their motions, and then you can go back and you can break down the pieces individually. “You’re drop step, your legs are too far apart.” You know, get those things perfected as opposed to just doing the principle. “Here’s the principle of this part, this part, this part.”

So we know that intuitive from sports and from athletics, but in teaching concepts it’s harder. So I think, I feel like in the past I’ve done a good job of teaching these little principles, and I think for a lot of people you can grab those things and you can glue them together right, you can figure out, “Okay, there’s this part of the shot, this part, this part.” And you can kind of glue them together until you’ve got the shot figured out.

But for the masses, a lot of people, especially for like, I’m doing this curriculum for families. I’ve got my kids there, I’ve got adults, I’ve got, I need to make it stimulating for the adults, I need to make it also a way that kids understand it. But then, anyway, I’m going through this thing and two days ago I had this epiphany where like, “Oh my gosh, I’m teaching the principle. So they know what to do, but they don’t really know why to do it.”

And I was looking at it differently and I was like, “Okay, instead of me…” like for example, one of the principles I tell people is like, “How do you, you need to pick your dream customer.” So I talk about the dream customer and why it’s important. And then I talk about the exercise and what I do and I have everyone go pick their dream customer. So they sit there and they’re like, “Okay, I need a dream customer. I need people who are cool.” And they kind of like, there’s no context or something. So they do it and they have it but it’s not powerful, and people don’t do anything with it.

I think it’s tough. Or I’m like, “you need your dream 100 so build out your list.” They build a list of dream 100 and there’s all these names, but there’s no, it’s not tied to a thing, so they don’t do anything with it. They don’t do, they don’t go all the way with it. So it’s just fragmented learning.

So my thought with this event that I’m so excited for, the shift is like, “Instead of me teaching you to go figure out who your dream customer is, the exercise we’re doing is we’re launching a show. So we’re launching a podcast or a YouTube channel. So that’s the first thing. We’re launching this show, and what are we going to call it? What’s the result you’re going to get someone for it?” figuring out all those pieces of it. Then after we get the context, this is what we’re doing and why we’re doing it, it’s going to be amazing. And I hope people feel and touch and visualize the excitement of the end result of this thing that’s going to happen. Now they’ve got context and then coming back and saying “Okay, now who’s the person who’s going to be listening to this? Who’s your dream customer? Who’s the person you want to create the show for?” And now there’s like this energy and this magic behind it where it’s like, “Oh, these are the people…..” and it makes that principle powerful.

Same thing with the dream 100 right. I’m going to sit down and say, “Okay find your dream 100. There’s already a target, the audience is already congregated.” And people make lists all the time, and they don’t do anything with it. Where as if I come back and it’s through the context of like, “Okay we have a show now. We need to get traffic to your show. We need to get this thing built up. I want to get traffic from Facebook, Twitter, Instagram, YouTube, from all the different channels. So you gotta find 10 people on each channel that you can interview. People who that if you interview them, if they were to share it or tweet it or whatever, they’ll have people who will follow and come watch their episode. Who are those people?

 Or you could buy ads to their people to have them come to the show. Who are 10 people on each platform and have them map out. Here’s 10 people. Now go contact those people and get them on an interview. And they do that on 5 or 6 platforms and contacted 50 people and all the sudden it’s like, just so you know, you just built your dream 100 list.” Like, “what?” “Yeah. And you’ve already contacted them and got to know them.” And I don’t even tell them that until it’s too late. Tell them it’s like, because as soon as they say, you need to build a dream 100, it’s like, “Oh, I’ve heard this before Russell. You said it 500 times.” And they don’t do it.

It’s like, okay, let me make practical training, practical things where we’re, something I can get you excited by because the end result is so sexy and exciting and fun and something that you’re going to want to do. And then we do that thing, and in the process you’re doing the principles, and at the end of it I come back and say, “Okay, just so you know this is the things that happened, because of this exercise that you just did, we have a dream 100 list. We have who you’re trying to serve. We have all the pieces in place now. And they’re like, “Oh my gosh.” And now they’re aware of it, they saw it in context, and now they can come back and say, “Okay, you have your dream 100, you’ve already contacted the first 50, let’s flush this out. Who else? Who else? Who else? Let’s build it out deeper.” Now there’s context to it, so now it’s easy to do it.

Anyway, so I don’t know the practical application of all the principles yet, but basically what we’re doing, I’m going through the Dotcom Secrets, Expert Secrets, Traffic Secrets book and weaving those all into activities that a family can do together, that’s fun, that’s exciting, that’s stimulating, that’s just exciting. And the end of it it’s like, “okay, this is the principles for the books you just did in practical application. And now t hat you know it you can go back and study it and now you go deeper and geek out and figure out the intricacies and become better at it.” But we just did once, without them even knowing we did it.

So I think it’s the next level of teaching and training. I’m not sure yet, but I’m pretty sure. But we’ll find out. The Unlock the Secrets event that we’re doing is for people who are in our Two Comma Club Collective coaching program. So that’s happening, so some of you guys are in there, it’s going to be amazing. We’re probably going to open the doors on that before the live training starts, maybe. So it’s not open right now but just keep your eyes open, pay attention, listen to what we’re doing and there may be an opportunity for you to be part of it, but it’s going to be really, really cool.

I’m excited, I’m excited to test out this new style of training, Mr. Miyagi style. Paint the fence, wax on, wax off. That way people are just, they’ll know at a different level, just like Daniel-san knew it on a deeper level because he did a hundred thousand reps like this, and when the punch came, boom, he was able to block it. For you guys, the same thing, you’ll have done the exercise, you’ll have had fun, you’ll be creating this thing, and all the sudden it’s like, “Oh that’s why this thing worked.”

How many times, by the way, have you guys had success with something and then you’ll read one of my books and you’re like, “Oh that’s what I did, I didn’t even know that’s what I did.” If you read the Traffic Secrets book, I tell the story about Rachel Hollis. She did the dream 100, she didn’t know it was called that though. But she did the dream 100 and I quoted her in there and it’s funny because she read the book and I was like, “Hey, did you see the section where I told how you did the thing?” She’s like, ‘yeah, I didn’t realize that’s what we were doing, but you’re right.” And I said, “Now that you’re aware of it, now we can amplify it.”

A lot of times we do things and we’re unconsciously confident, and we do something well and we don’t really even know why, but when we become aware of it, and we get our attention drawn to it, then we can go and figure out how to amplify it and magnify it and make it better and better and better. So that’s my goal, to give people situations and experiments and fun things that are exciting that force you to do the process, and to do all the principles you’re learning about and then come back afterwards and be like, “Okay, here’s the principles you just applied, now we can amplify it. Now we can really take it to the next level.”

Anyway, I’m excited. I’ll let you know how it goes, but hopefully it gives you ideas for the way you’re teaching, you’re coaching as well. And yeah, always try to figure out ways to make it simpler and better and easier for your people. That’s the secret. Don’t stop. If you can make it simpler it makes you more valuable to your market, to your people, and that’s how you make more money.

Alright, with that said, I’m going to bounce. I gotta get some work done today on the new Unlock the Secrets virtual training event for the families of my Two Comma Club Collective. So it’s going to be fun, and hopefully you’ll have a chance to go through it when it goes live. Thanks everybody and we’ll talk to you soon. Bye.